Sky Ratings Channels

Responsive Image

Prime

Prime's schedule is a mixture of free-to-air sport, general entertainment, lifestyle, drama and comedy. While Prime screens some classic TV series, the majority of our peak time programming is new to New Zealand, unseen on any other network. Prime's free-to-air sport includes: rugby, cricket, football, netball, basketball, UFC MMA and tennis.

Target Demo: 25-54 years
Gender Split: 52% M, 48% F
Average Monthly Cume: 2,160,300 

 
Responsive Image

Sky Movies Premiere

New Zealand's premium movie channel is the home of blockbuster movies featuring the biggest stars on the planet.

Target Demo: 15-54 years
Gender Split: 43% F, 57% M
Average Monthly Cume: 367,600
 

 
Responsive Image

History

Through uplifting & affirming accounts of our past, History takes you back on an incredible journey through time, uncovering the events that have shaped and continue to shape our world. 

Target Demo: 30-59 years
Gender Split: 58% M, 42% F
Average Monthly Cume: 413,300

 
Responsive Image

National Geographic

After 125 years of exploration, with an unparalleled reputation for visually exciting and compelling storytelling, National Geographic Channel is the home of smart, factual entertainment about life, the universe and everything in between.

Target Demo: 30-59 years
Gender Split: 63% M, 37% F
Average Monthly Cume: 587,817
 

 
Responsive Image

Sky 5

Packed with television’s biggest hits and more first–run series than ever before. Sky 5 is an unashamedly entertaining mix of top rating dramas, comedies and factual entertainment, available to all Sky subscribers.

Target Demo: 15-54 years
Gender Split: 47% M, 53% F
Average Monthly Cume: 823,100
 

 
Responsive Image

Vibe

On Vibe, your favourite crime shows sit alongside top drawer British drama and superb contemporary and period miniseries. Tune in for inspirational reality series, compelling specials, cherished movies and exclusive live events such as the Golden Globes and Emmy awards. Be Engaged. Be Inspired. Be Entertained.

Target Demo: 25-54 years
Gender Split: 67% F, 33% M
Average Monthly Cume: 617,500
 

 
Responsive Image

Jones!

G-g-g-g-great TV, Granville! JONES! Is here to provide you with all your favourite shows from the 1950s to the 1990s. From US sitcoms The Mary Tyler Moore Show and Cheers, to the best of British shows including cop comedy-drama Minder; classic Westerns; unforgettable characters like Frasier, MacGyver and Magnum P.I, there is something for everyone.

Target Demo: 30-59 years
Gender Split: 46% M, 54% F
Average Monthly Cume: 551,000

 

 
Responsive Image

Jones! Too

G-g-g-g-great TV, Granville! JONES! Is here to provide you with all your favourite shows from the 1950s to the 1990s. From US sitcoms The Mary Tyler Moore Show and Cheers, to the best of British shows including cop comedy-drama Minder; classic Westerns; unforgettable characters like Frasier, MacGyver and Magnum P.I, there is something for everyone.

Target Demo: 30-59 years
Gender Split: 46% M, 54% F
Average Monthly Cume: 551,000
 

 
Responsive Image

Comedy Central

Comedy Central is here in New Zealand, and here to keep you entertained! Be prepared for some of the funniest comedy and entertainment programmes from around the world – from fresh hit shows to comedy classics. 
We give our audience what they want – Original stand up and satirical news, brutally funny adult animation and premiere worldwide comedy hits, and the freshest live stage acts.

Target Demo: 15-39 years
Gender Split: 60% M, 40% F
Average Monthly Cume: 465,700

 

 
Responsive Image

MTV

MTV brings you the best in youth entertainment with exclusive content including big hit titles from around the world as well as local productions, popular music, up to date pop culture news and annual tent pole MTV awards shows.

Target Demo: 15-39 years
Gender Split: 60% F, 40% M
Average Monthly Cume: 393,800

 

 
Responsive Image

Crime + Investigation

CI shines a light on the darker recesses of human nature, while always siding with law enforcement. It’s never focused solely on the act of crime but investigates the broader, universal themes of courage, morality, fear, truth and justice. It is challenging, never fictional, always truthful and never glorifies or condones criminal behaviour.

Target Demo: 15-54 years
Gender Split: 56% F, 44% M
Average Monthly Cume: 380,500

 

 
Responsive Image

Universal TV

Home to Dick Wolf’s iconic and successful franchises.

Dick Wolf has been behind some of the longest running television shows. He has built some of the most successful, iconic brands by telling gripping, intelligent and thought-provoking stories. 

Law & Order: SVU, now in its historic 22nd season, and the Chicago series are among NBC’s top-rated and most watched drama series.

Target Demo: 25-54 years
Gender Split: 61% F, 39% M
Average Monthly Cume: 356,600

 
Responsive Image

Sky Sport 1-4

From athletics to rugby, Sky Sport is New Zealand’s premier sports channel offering, covering the biggest, best and most diverse sports from all over the world. Sky Sport proudly covers a range of LIVE New Zealand events, but is also the home of everything from International Rugby to the Dakar Rally. 

Target Demo: 15-59 years
Gender Split: 61% M, 39% F
Average Monthly Cume: 1,027,000

 

 

Specialist Channels

Responsive Image

SoHo

SoHo is the channel of choice for television aficionados, featuring the very best in premium drama and entertainment from around the world. SoHo gets the shows everyone is talking about into Kiwis’ living rooms express from the US and UK, screening the way they were meant to be seen – uncut and uninterrupted.
As New Zealand’s home of Premium drama, SoHo showcases the very best from the world’s hottest studio’s such as HBO, Showtime and FX.

Target Demo: 18+ years
Average Monthly Cume: 377,400

 

 
Responsive Image

E!

As Pop Culture evolves, E! will always be at the heart of it. We start the dialogue, and the fans join in to make it a spirited conversation. From breaking news on Hollywood’s hottest stars to coverage of the biggest stories and events, real fans watch E! to stay current on the latest in movies, television, music, fashion and pop culture. We’ll make sure you don’t go a minute without your pop of culture.

Target Demo: 15-54 years
Average Monthly Cume: 370,100

 

 
Responsive Image

BBC Earth

BBC Earth will take you on a thrilling journey of discovery of our amazing universe; from the wonders of the natural world, human stories, travel and science.
Whether you’re interested in nature, science or are just fascinated by the world around us, there is something for everyone on BBC Earth

Target Demo: 30-59 years
Average Monthly Cume: 436,800

 

 
Responsive Image

BBC UKTV

Combine lively chat-shows, quirky quiz-coms, big British events, hilarious comedies and a daily dose of drama and you get; UKTV. Spend time with unique larger than- life characters, find out more about your favourite celebrities, get wrapped up in a murder mystery or indulge in a good laugh. On UKTV, a cracking good time is guaranteed.

Target Demo: 40-59 years
Average Monthly Cume: 622,200
 

 
Responsive Image

Nickelodeon

Nickelodeon, the TV channel just for kids, is the widest distributed kids network in the world and the number one entertainment brand just for kids. It has built a diverse, global business by putting kids first in everything it does. Nickelodeon addresses everything through the kid’s point of view by connecting with kids and connecting kids to their world through entertainment.

Target Demo: HHS with Kids/Kids 0-14
Average Monthly Cume: 283,700

 
Responsive Image

Cartoon Network

Cartoon Network reflects the spirit and energy of a kid’s world. It is a multi-dimensional experience that animates kids’ lives every time they engage. Celebrating friendship, adventure, action and above all comedy in uniquely animated environments, Cartoon Network delivers the most sought after commodity in a kid’s life – fun. Cartoon Network kids love to be inspired and entertained by laughter, adventure and surprises that they can share with their friends.

Target Demo: HHS with Kids/Kids 0-14
Average Monthly Cume: 233200

 

Source: Nielsen TAM, Jan - Nov 2021 (Jul - Nov for Universal and History). For more programing information please ask your Sky Advertising Business Director.