Sky Ratings Channels

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Prime

Prime's schedule is a mixture of free-to-air sport, general entertainment, lifestyle, drama and comedy. While Prime screens some classic TV series, the majority of our peak time programming is new to New Zealand, unseen on any other network. Prime's free-to-air sport includes: rugby, cricket, football, netball, basketball, UFC MMA and tennis.

Target Demo: 25-54 years
Gender Split: 50% M, 50% F
Average Monthly Cume: 2,420,033 

 
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Sky Movies Premiere

New Zealand's premium movie channel is the home of blockbuster movies featuring the biggest stars on the planet.

Target Demo: 15-54 years
Gender Split: 50% F, 50% M
Average Monthly Cume: 548,233 
Avg. Household Income: $114,146
Shopping Patterns: Higher spenders on purchase of vehicles, property maintenance, insurance, clothing & footwear, package holidays, recreational & cultural services, household energy, home ownership and alcoholic beverages.
 

 
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History

Through uplifting & affirming accounts of our past, History takes you back on an incredible journey through time, uncovering the events that have shaped and continue to shape our world. 

Target Demo: 30-54 years
Gender Split: 58% M, 42% F
Average Monthly Cume: 523,850
Avg. Household Income: $101,894
Shopping Patterns: Higher spenders on package holidays, accommodation services, tools and equipment for house and garden, household appliances, alcoholic beverages, purchase of vehicles, furniture, furnishings and insurance.

 
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National Geographic

After 125 years of exploration, with an unparalleled reputation for visually exciting and compelling storytelling, National Geographic Channel is the home of smart, factual entertainment about life, the universe and everything in between.

Target Demo: 30-59 years
Gender Split: 58% M, 42% F
Average Monthly Cume: 587,817
Avg. Household Income: $103,993
Shopping Patterns: Higher spenders on package holidays, recreational & cultural services, medical products and appliances, property maintenance, alcoholic beverages, clothing, purchase of vehicles, passenger transport services and insurance.
 

 
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Sky 5

Packed with television’s biggest hits and more first–run series than ever before. Sky 5 is an unashamedly entertaining mix of top rating dramas, comedies and factual entertainment, available to all Sky subscribers.

Target Demo: 15-54 years
Gender Split: 61% M, 39% F
Average Monthly Cume: 857,692 
Avg. Household Income: $92,305
Shopping Patterns: Higher spenders on recreational and cultural services, medical products, appliances and equipment, alcoholic beverages, insurance and clothing.
 

 
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Vibe

On Vibe, your favourite crime shows sit alongside top drawer British drama and superb contemporary and period miniseries. Tune in for inspirational reality series, compelling specials, cherished movies and exclusive live events such as the Golden Globes and Emmy awards. Be Engaged. Be Inspired. Be Entertained.

Target Demo: 25-54 years
Gender Split: 64% F, 36% M
Average Monthly Cume: 672,842 
Avg. Household Income: $80,939
Shopping Patterns: Higher spenders on package holidays, property rates and related services, accommodation services, medical products, out-patient services and insurance.
 

 
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Jones!

G-g-g-g-great TV, Granville! JONES! Is here to provide you with all your favourite shows from the 1950s to the 1990s. From US sitcoms The Mary Tyler Moore Show and Cheers, to the best of British shows including cop comedy-drama Minder; classic Westerns; unforgettable characters like Frasier, MacGyver and Magnum P.I, there is something for everyone.

Target Demo: 30-59 years
Gender Split: 55% M, 45% F
Average Monthly Cume: 673,900
Avg. Household Income: $90,666
Shopping Patterns: Higher spenders on package holidays, medical products/appliances, insurance, purchase of vehicles, alcoholic beverages and medical products, appliances and equipment.

 

 
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Jones! Too

G-g-g-g-great TV, Granville! JONES! Is here to provide you with all your favourite shows from the 1950s to the 1990s. From US sitcoms The Mary Tyler Moore Show and Cheers, to the best of British shows including cop comedy-drama Minder; classic Westerns; unforgettable characters like Frasier, MacGyver and Magnum P.I, there is something for everyone.

Target Demo: 30-59 years
Gender Split: 55% M, 45% F
Average Monthly Cume: 673,900
Avg. Household Income: $90,666
Shopping Patterns: Higher spenders on package holidays, medical products/appliances, insurance, purchase of vehicles, alcoholic beverages and medical products, appliances and equipment.
 

 
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Comedy Central

Comedy Central is here in New Zealand, and here to keep you entertained! Be prepared for some of the funniest comedy and entertainment programmes from around the world – from fresh hit shows to comedy classics. 
We give our audience what they want – Original stand up and satirical news, brutally funny adult animation and premiere worldwide comedy hits, and the freshest live stage acts.

Target Demo: 15-39 years
Gender Split: 60% M, 40% F
Average Monthly Cume: 463,475
Avg. Household Income: $117,374
Shopping Patterns: Higher spenders on restaurant meals & RTE food, recreational equipment & supplies, clothing & footwear, personal care, alcoholic beverages, non alcoholic beverages and insurance.

 

 
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MTV

MTV brings you the best in youth entertainment with exclusive content including big hit titles from around the world as well as local productions, popular music, up to date pop culture news and annual tent pole MTV awards shows.

Target Demo: 15-39 years
Gender Split: 54% F, 46% M
Average Monthly Cume: 464,475
Avg. Household Income: $119,504
Shopping Patterns: Higher spenders on recreational & cultural services, clothing & footwear, non alcoholic beverages, personal effects, telecommunication services, household textiles and private transport supplies and services.

 

 
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Crime + Investigation

CI shines a light on the darker recesses of human nature, while always siding with law enforcement. It’s never focused solely on the act of crime but investigates the broader, universal themes of courage, morality, fear, truth and justice. It is challenging, never fictional, always truthful and never glorifies or condones criminal behaviour.

Target Demo: 15-54 years
Gender Split: 56% F, 44% M
Average Monthly Cume: 485,858
Avg. Household Income: $99,093
Shopping Patterns: Higher spenders on package holidays, accommodation services, alcoholic beverages, insurance, recreational and cultural services, property rates and related services.

 

 
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Universal TV

Home to Dick Wolf’s iconic and successful franchises.

Dick Wolf has been behind some of the longest running television shows. He has built some of the most successful, iconic brands by telling gripping, intelligent and thought-provoking stories. 

World class, high quality character driven entertainment.

Law & Order: SVU, now in its historic 22nd season, and the Chicago series are among NBC’s top-rated and most watched drama series.

 
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Sky Sport 1

From athletics to rugby, Sky Sport is New Zealand’s premier sports channel offering, covering the biggest, best and most diverse sports from all over the world. Sky Sport proudly covers a range of LIVE New Zealand events, but is also the home of everything from International Rugby to the Dakar Rally. 

Target Demo: 15-59 years
Gender Split: 59% M, 41% F
Average Monthly Cume: 805,633 
Avg. Household Income: $117,037
Shopping Patterns: Higher spenders on audio-visual and computing equipment, alcoholic beverages, purchase of vehicles, insurance, tools and equipment for the house and garden, household appliances and package holidays.

 

 
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Sky Sport 2

From athletics to rugby, Sky Sport is New Zealand’s premier sports channel offering, covering the biggest, best and most diverse sports from all over the world. Sky Sport proudly covers a range of LIVE New Zealand events, but is also the home of everything from International Rugby to the Dakar Rally. 

Target Demo: 15-59 years
Gender Split: 59% M, 41% F
Average Monthly Cume: 805,633 
Avg. Household Income: $117,037
Shopping Patterns: Higher spenders on audio-visual and computing equipment, alcoholic beverages, purchase of vehicles, insurance, tools and equipment for the house and garden, household appliances and package holidays.
 

 
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Sky Sport 3

From athletics to rugby, Sky Sport is New Zealand’s premier sports channel offering, covering the biggest, best and most diverse sports from all over the world. Sky Sport proudly covers a range of LIVE New Zealand events, but is also the home of everything from International Rugby to the Dakar Rally. 

Target Demo: 15-59 years
Gender Split: 59% M, 41% F
Average Monthly Cume: 805,633 
Avg. Household Income: $117,037
Shopping Patterns: Higher spenders on audio-visual and computing equipment, alcoholic beverages, purchase of vehicles, insurance, tools and equipment for the house and garden, household appliances and package holidays.
 

 
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Sky Sport 4

From athletics to rugby, Sky Sport is New Zealand’s premier sports channel offering, covering the biggest, best and most diverse sports from all over the world. Sky Sport proudly covers a range of LIVE New Zealand events, but is also the home of everything from International Rugby to the Dakar Rally. 

Target Demo: 15-59 years
Gender Split: 59% M, 41% F
Average Monthly Cume: 805,633 
Avg. Household Income: $117,037
Shopping Patterns: Higher spenders on audio-visual and computing equipment, alcoholic beverages, purchase of vehicles, insurance, tools and equipment for the house and garden, household appliances and package holidays.
 

 

Specialist Channels

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SoHo

SoHo is the channel of choice for television aficionados, featuring the very best in premium drama and entertainment from around the world. SoHo gets the shows everyone is talking about into Kiwis’ living rooms express from the US and UK, screening the way they were meant to be seen – uncut and uninterrupted.
As New Zealand’s home of Premium drama, SoHo showcases the very best from the world’s hottest studio’s such as HBO, Showtime and FX.

Target Demo: 18+ years
Gender Split: 54% M, 46% F
Average Monthly Cume: 335,700
Avg. Household Income: $124,399
Shopping Patterns: Higher spenders on package holidays, interest payments, accommodation services, purchase of vehicles, alcoholic beverages, household textiles and appliances, audio-visual and computing equipment.

 

 
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Vice

VICE is a premium lifestyle and entertainment channel that takes young audiences across the globe to offer a contemporary take on youth cultures, covering music, food, news, technology, sexuality, fashion, sports and more.

Target Demo: 18+ years
Gender Split: 65% M, 35% F
Average Monthly Cume: 394,458
Avg. Household Income: $121,427
Shopping Patterns: Higher spenders on package holidays, household textiles, recreational & cultural services, personal effects, audio-visual & computing equipment, interest payments, clothing and footwear.

 

 
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E!

As Pop Culture evolves, E! will always be at the heart of it. We start the dialogue, and the fans join in to make it a spirited conversation. From breaking news on Hollywood’s hottest stars to coverage of the biggest stories and events, real fans watch E! to stay current on the latest in movies, television, music, fashion and pop culture. We’ll make sure you don’t go a minute without your pop of culture.

Target Demo: 15-54 years
Gender Split: 83% F, 17% M
Average Monthly Cume: 415,975
Avg. Household Income: $126,179
Shopping Patterns: Higher spenders on personal care, clothing & footwear, recreational equipment & supplies, household textiles, alcoholic beverages, audio-visual and computing equipment and grocery food.

 

 
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BBC UKTV

Combine lively chat-shows, quirky quiz-coms, big British events, hilarious comedies and a daily dose of drama and you get; UKTV. Spend time with unique larger than- life characters, find out more about your favourite celebrities, get wrapped up in a murder mystery or indulge in a good laugh. On UKTV, a cracking good time is guaranteed.

Target Demo: 40-59 years
Gender Split: 56% F, 44% M
Average Monthly Cume: 679,042
Avg. Household Income: $88,509
Shopping Patterns: Higher spenders on package holidays, alcoholic beverages, accommodation services, insurance medical product and appliances.
 

 
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BBC Earth

BBC Earth will take you on a thrilling journey of discovery of our amazing universe; from the wonders of the natural world, human stories, travel and science.
Whether you’re interested in nature, science or are just fascinated by the world around us, there is something for everyone on BBC Earth

Target Demo: 30-59 years
Gender Split: 52% M, 48% F
Average Monthly Cume: 513,617 
Avg. Household Income: $93,038
Shopping Patterns: Higher spenders on recreational & cultural services, property maintenance, medical products, appliance and equipment, insurance and passenger transport services.

 

 
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Cartoon Network

Cartoon Network reflects the spirit and energy of a kid’s world. It is a multi-dimensional experience that animates kids’ lives every time they engage. Celebrating friendship, adventure, action and above all comedy in uniquely animated environments, Cartoon Network delivers the most sought after commodity in a kid’s life – fun. Cartoon Network kids love to be inspired and entertained by laughter, adventure and surprises that they can share with their friends.

Target Demo: HHS with Kids/ Kids 0-14
Gender Split: 53% F, 47% M
Average Monthly Cume: 266,275
Avg. Household Income: $103,763
Shopping Patterns     Higher spenders on recreational and cultural services/ equipment, non alcoholic beverages, grocery food, telecommunication services, household energy and property maintenance.

 
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Nickelodeon

Nickelodeon, the TV channel just for kids, is the widest distributed kids network in the world and the number one entertainment brand just for kids. It has built a diverse, global business by putting kids first in everything it does. Nickelodeon addresses everything through the kid’s point of view by connecting with kids and connecting kids to their world through entertainment.

Target Demo: HHS with Kids/ Kids 0-14
Gender Split: 57% F, 43% M
Average Monthly Cume: 303,392
Avg. Household Income: $98,755
Shopping Patterns: Higher spenders on recreational and cultural services/ equipment, private transport supplies and services, non alcoholic beverages and grocery food.

 

Source: Nielsen CMI Q1-Q4 2019. Compared to AP 15+ with TV, Nielsen TAM. Average Cumes 2020. AP5+. For more programing information please ask your Sky Advertising Business Director.