Channels - Sky Advertising

Prime
Prime
Target Demo: 25-54 years
Gender Split: 50% M, 50% F
Average Monthly Cume: 2,420,033

Sky Movies Premiere
Sky Movies Premiere
New Zealand's premium movie channel is the home of blockbuster movies featuring the biggest stars on the planet.
Target Demo: 15-54 years
Gender Split: 50% F, 50% M
Average Monthly Cume: 548,233
Avg. Household Income: $114,146
Shopping Patterns: Higher spenders on purchase of vehicles, property maintenance, insurance, clothing & footwear, package holidays, recreational & cultural services, household energy, home ownership and alcoholic beverages.

Sky Movies Greats
Sky Movies Greats
Target Demo: 15-54 years
Gender Split: 50% F, 50% M
Average Monthly Cume: 548,233
Avg. Household Income: $114,146
Shopping Patterns: Higher spenders on purchase of vehicles, property maintenance, insurance, clothing & footwear, package holidays, recreational & cultural services, household energy, home ownership and alcoholic beverages.

Sky Movies Extra
Sky Movies Extra
Target Demo: 15-54 years
Gender Split: 50% F, 50% M
Average Monthly Cume: 548,233
Avg. Household Income: $114,146
Shopping Patterns: Higher spenders on purchase of vehicles, property maintenance, insurance, clothing & footwear, package holidays, recreational & cultural services, household energy, home ownership and alcoholic beverages.

Sky 5
Sky 5
Target Demo: 15-54 years
Gender Split: 61% M, 39% F
Average Monthly Cume: 857,692
Avg. Household Income: $92,305
Shopping Patterns: Higher spenders on recreational and cultural services, medical products, appliances and equipment, alcoholic beverages, insurance and clothing.

Vibe
Vibe
Target Demo: 25-54 years
Gender Split: 64% F, 36% M
Average Monthly Cume: 672,842
Avg. Household Income: $80,939
Shopping Patterns: Higher spenders on package holidays, property rates and related services, accommodation services, medical products, out-patient services and insurance.

Jones!
Jones!
Target Demo: 30-59 years
Gender Split: 55% M, 45% F
Average Monthly Cume: 673,900
Avg. Household Income: $90,666
Shopping Patterns: Higher spenders on package holidays, medical products/appliances, insurance, purchase of vehicles, alcoholic beverages and medical products, appliances and equipment.

Jones! Too
Jones! Too
Target Demo: 30-59 years
Gender Split: 55% M, 45% F
Average Monthly Cume: 673,900
Avg. Household Income: $90,666
Shopping Patterns: Higher spenders on package holidays, medical products/appliances, insurance, purchase of vehicles, alcoholic beverages and medical products, appliances and equipment.

Comedy Central
Comedy Central
We give our audience what they want – Original stand up and satirical news, brutally funny adult animation and premiere worldwide comedy hits, and the freshest live stage acts.
Target Demo: 15-39 years
Gender Split: 60% M, 40% F
Average Monthly Cume: 463,475
Avg. Household Income: $117,374
Shopping Patterns: Higher spenders on restaurant meals & RTE food, recreational equipment & supplies, clothing & footwear, personal care, alcoholic beverages, non alcoholic beverages and insurance.

MTV
MTV
Target Demo: 15-39 years
Gender Split: 54% F, 46% M
Average Monthly Cume: 464,475
Avg. Household Income: $119,504
Shopping Patterns: Higher spenders on recreational & cultural services, clothing & footwear, non alcoholic beverages, personal effects, telecommunication services, household textiles and private transport supplies and services.

Crime + Investigation
Crime + Investigation
Target Demo: 15-54 years
Gender Split: 56% F, 44% M
Average Monthly Cume: 485,858
Avg. Household Income: $99,093
Shopping Patterns: Higher spenders on package holidays, accommodation services, alcoholic beverages, insurance, recreational and cultural services, property rates and related services.

Sky Sport 1
Sky Sport 1
Target Demo: 15-59 years
Gender Split: 59% M, 41% F
Average Monthly Cume: 805,633
Avg. Household Income: $117,037
Shopping Patterns: Higher spenders on audio-visual and computing equipment, alcoholic beverages, purchase of vehicles, insurance, tools and equipment for the house and garden, household appliances and package holidays.

Sky Sport 2
Sky Sport 2
Target Demo: 15-59 years
Gender Split: 59% M, 41% F
Average Monthly Cume: 805,633
Avg. Household Income: $117,037
Shopping Patterns: Higher spenders on audio-visual and computing equipment, alcoholic beverages, purchase of vehicles, insurance, tools and equipment for the house and garden, household appliances and package holidays.

Sky Sport 3
Sky Sport 3
Target Demo: 15-59 years
Gender Split: 59% M, 41% F
Average Monthly Cume: 805,633
Avg. Household Income: $117,037
Shopping Patterns: Higher spenders on audio-visual and computing equipment, alcoholic beverages, purchase of vehicles, insurance, tools and equipment for the house and garden, household appliances and package holidays.

Sky Sport 4
Sky Sport 4
Target Demo: 15-59 years
Gender Split: 59% M, 41% F
Average Monthly Cume: 805,633
Avg. Household Income: $117,037
Shopping Patterns: Higher spenders on audio-visual and computing equipment, alcoholic beverages, purchase of vehicles, insurance, tools and equipment for the house and garden, household appliances and package holidays.

SoHo
SoHo
As New Zealand’s home of Premium drama, SoHo showcases the very best from the world’s hottest studio’s such as HBO, Showtime and FX.
Target Demo: 18+ years
Gender Split: 54% M, 46% F
Average Monthly Cume: 335,700
Avg. Household Income: $124,399
Shopping Patterns: Higher spenders on package holidays, interest payments, accommodation services, purchase of vehicles, alcoholic beverages, household textiles and appliances, audio-visual and computing equipment.

Vice
Vice
Target Demo: 18+ years
Gender Split: 65% M, 35% F
Average Monthly Cume: 394,458
Avg. Household Income: $121,427
Shopping Patterns: Higher spenders on package holidays, household textiles, recreational & cultural services, personal effects, audio-visual & computing equipment, interest payments, clothing and footwear.

Sky Movies Action
Sky Movies Action
Target Demo: 15-39 years
Gender Split: 58% M, 42% F
Average Monthly Cume: 293,250
Avg. Household Income: $365,375
Shopping Patterns: Higher spenders on package holidays, recreational & cultural services, non alcoholic beverages, personal care and grocery food.

BBC UKTV
BBC UKTV
Target Demo: 40-59 years
Gender Split: 56% F, 44% M
Average Monthly Cume: 679,042
Avg. Household Income: $88,509
Shopping Patterns: Higher spenders on package holidays, alcoholic beverages, accommodation services, insurance medical product and appliances.

BBC Earth
BBC Earth
Whether you’re interested in nature, science or are just fascinated by the world around us, there is something for everyone on BBC Earth
Target Demo: 30-59 years
Gender Split: 52% M, 48% F
Average Monthly Cume: 513,617
Avg. Household Income: $93,038
Shopping Patterns: Higher spenders on recreational & cultural services, property maintenance, medical products, appliance and equipment, insurance and passenger transport services.

Sky Box Sets
Sky Box Sets
Fans of premium drama and comedy can get everything they’re looking for with the Sky BOX SETS channel which offers the opportunity to watch entire seasons of your fave shows every night.
Sky BOX SETS features an impressive line-up of premium, binge-worthy programming.
Target Demo: 25-54 years
Gender Split: 58% M, 42% F
Average Monthly Cume: 429,575
Avg. Household Income: $127,556
Shopping Patterns: Higher spenders on package holidays, interest payments, accommodation services, alcoholic beverages, purchase of vehicles, household appliances, clothing and contribution to savings.

E!
E!
Target Demo: 15-54 years
Gender Split: 83% F, 17% M
Average Monthly Cume: 415,975
Avg. Household Income: $126,179
Shopping Patterns: Higher spenders on personal care, clothing & footwear, recreational equipment & supplies, household textiles, alcoholic beverages, audio-visual and computing equipment and grocery food.

National Geographic
National Geographic
Target Demo: 30-59 years
Gender Split: 58% M, 42% F
Average Monthly Cume: 587,817
Avg. Household Income: $103,993
Shopping Patterns: Higher spenders on package holidays, recreational & cultural services, medical products and appliances, property maintenance, alcoholic beverages, clothing, purchase of vehicles, passenger transport services and insurance.

Sky Sport 5
Sky Sport 5
Target Demo: 15-59 years
Gender Split: 59% M, 41% F
Average Monthly Cume: 805,633
Avg. Household Income: $117,037
Shopping Patterns: Higher spenders on audio-visual and computing equipment, alcoholic beverages, purchase of vehicles, insurance, tools and equipment for the house and garden, household appliances and package holidays.

Sky Sport 6
Sky Sport 6
Target Demo: 15-59 years
Gender Split: 59% M, 41% F
Average Monthly Cume: 805,633
Avg. Household Income: $117,037
Shopping Patterns: Higher spenders on audio-visual and computing equipment, alcoholic beverages, purchase of vehicles, insurance, tools and equipment for the house and garden, household appliances and package holidays.

Sky Sport 7
Sky Sport 7
Target Demo: 15-59 years
Gender Split: 59% M, 41% F
Average Monthly Cume: 805,633
Avg. Household Income: $117,037
Shopping Patterns: Higher spenders on audio-visual and computing equipment, alcoholic beverages, purchase of vehicles, insurance, tools and equipment for the house and garden, household appliances and package holidays.

Sky Sport 8
Sky Sport 8
Target Demo: 15-59 years
Gender Split: 59% M, 41% F
Average Monthly Cume: 805,633
Avg. Household Income: $117,037
Shopping Patterns: Higher spenders on audio-visual and computing equipment, alcoholic beverages, purchase of vehicles, insurance, tools and equipment for the house and garden, household appliances and package holidays.

Sky Sport 9
Sky Sport 9
Target Demo: 15-59 years
Gender Split: 59% M, 41% F
Average Monthly Cume: 805,633
Avg. Household Income: $117,037
Shopping Patterns: Higher spenders on audio-visual and computing equipment, alcoholic beverages, purchase of vehicles, insurance, tools and equipment for the house and garden, household appliances and package holidays.

Sky News
Sky News
Target Demo: 30-59 years
Gender Split: 57% M, 43% F
Average Monthly Cume: 324,500
Avg. Household Income: $98,489
Shopping Patterns: Higher spenders on package holidays, accommodation services, outpatient services, medical products, insurance, purchase of vehicles and alcoholic beverages.

Cartoon Network
Cartoon Network
Target Demo: HHS with Kids/ Kids 0-14
Gender Split: 53% F, 47% M
Average Monthly Cume: 266,275
Avg. Household Income: $103,763
Shopping Patterns Higher spenders on recreational and cultural services/ equipment, non alcoholic beverages, grocery food, telecommunication services, household energy and property maintenance.

Nickelodeon
Nickelodeon
Target Demo: HHS with Kids/ Kids 0-14
Gender Split: 57% F, 43% M
Average Monthly Cume: 303,392
Avg. Household Income: $98,755
Shopping Patterns: Higher spenders on recreational and cultural services/ equipment, private transport supplies and services, non alcoholic beverages and grocery food.

History
History
Target Demo: 30-54 years
Gender Split: 58% M, 42% F
Average Monthly Cume: 523,850
Avg. Household Income: $101,894
Shopping Patterns: Higher spenders on package holidays, accommodation services, tools and equipment for house and garden, household appliances, alcoholic beverages, purchase of vehicles, furniture, furnishings and insurance.
Source: Nielsen CMI Q1-Q4 2019. Compared to AP 15+ with TV, Nielsen TAM. Average Cumes 2020. AP5+. For more programing information please ask your Sky Advertising Business Director.