Advertising - Sky Advertising
Target Demo: 15-59 years
Gender Split: 55% Male 45% Female
Over 1 Million Sports Fans: 1,074,842 Avg Monthly Cume Jan - Dec 2019
Shopping Patterns: Higher spenders on audio-visual and computing equipment, alcoholic beverages, purchase of vehicles, insurance, package holidays, telecommunication equipment, property maintenance and clothing.
Sky Sport Channels:
Sky Sport News
Sky Sport 1 - Home of Rugby
Sky Sport 2 - Home of Cricket
Sky Sport 3 - Home of Netball
Sky Sport 4 - Home of Rugby League
Sky Sport 5 - Home of Motorsport
Sky Sport 6 - Home of Golf
Sky Sport 7 - Home of Football
Sky Sport 8 - Best of The Rest
Sky Sport 9 - Best of The Rest
Website: Sky Sport
Sky Search 2018 / Nielsen CMI. Compared to AP 15+ with TV, Nielsen TAM. AP5+
We sell advertising in several different ways:
Rating Channels – Prime, Sky Movies Premiere, Sky Movies Greats, Sky Movies Extra, Sky 5, CI, Discovery, Discovery Turbo, TLC, JONES!, JONES! too, Vibe, MTV, Comedy Central, Sky Sport are sold at a negotiated net CPT, or on a rate per spot basis.
Other channels are categorised as specialist or environmental channels because they attract defined target audiences. These channels are sold as a rate per spot.
Prme TV carries advertising nationally, as do the Sky Advertising channels.
Key properties such as LIVE International Rugby are sold in packages.
Sky Advertising plans and books campaigns on behalf of advertisers to make it easy
Sky Advertising Sales sells advertising on 30+ Sky channels.
With over 30 demographics available Sky Advertising Sales can plan, book and monitor advertising campaigns based on client requirements.
Sky subscription channel programming schedules can vary, especially for live sport. Available inventory can vary up to only a few days or hours from transmission. Sky Advertising Sales co-ordinators will monitor and manage your campaign to meet your objectives.
|Duration||Cost as % of 30 second rate|
These sponsorships will give your brand an edge over your competition in a very competitive market.
Feel free to talk to your SKY Advertising Business Director about a sponsorship that is right for your brand, or email us at firstname.lastname@example.org and we can design a sponsorship to fit your needs.
Benefits of SponsorshipsSponsorships can be used to fulfil a wide variety of roles for brands, from launching of a new brand quickly and with scale, to making your brand stand out from competitors by creating a buzz around your brand or influencing the purchase decisions.
Launch, strengthen or reposition your brand: A sponsorship campaign can be used to launch, reposition and strengthen your brand in the mind of consumers. Sponsorship builds a deep emotional relationship between the prestige of a popular programme and your brand. The association lends positive qualities to a brand as the programmes popularity and perceived values rub-off on those brands of the sponsor that associates with them. This repositions your perceived brand values within the minds of consumers and also makes your brand instantly more recognisable to them.
Makes your brand stand out: Sponsorships can be seen by viewers as separate from ad breaks, allowing your brand maximum visibility with your chosen target audience. The sponsor creates a subconscious association of product and programme for viewers, meaning that your business or brand is one that consumers will remember as it will stand out from competitors.
Target your desired customers: By choosing the right sponsorship vehicle, a brand can target their campaigns to reach desired audiences and gain new customers. By positioning your advertising within the right context, a sponsorship campaign can provide your brand with broader consumer recognition by ensuring that you receive maximum viewer attention within your targeted audience demographic.