Media Planning and Buying

We sell advertising in a several different ways:
Rating Channels – Prime, SKY Movies Premiere, SKY Movies Greats, SKY Movies Extra, SKY 5, CI, Discovery, Discovery Turbo, TLC, JONES!, JONES! too, Vibe, MTV, Comedy Central, SKY Sport are sold at a negotiated net CPT, or on a rate per spot basis.

Other channels are categorised as specialist or environmental channels because they attract defined target audiences. These channels are sold as a rate per spot.

Prme TV carries advertising nationally, as do the SKY Advertising channels.

Key properties such as LIVE International Rugby are sold in packages.
Duration loading:
Duration Cost as % of 30 second rate
15 seconds 60%
30 seconds 100%
45 seconds 145%
60 seconds 180%
75 seconds 250%
90 seconds 300%
105 seconds 350%
120 seconds 400%
Sky Advertising plans and books campaigns on behalf of advertisers to make it easy
SKY Advertising Sales sells advertising on 30+ SKY channels.

With over 30 demographics available SKY Advertising Sales can plan, book and monitor advertising campaigns based on client requirements.

SKY subscription channel programming schedules can vary, especially for live sport. Available inventory can vary up to only a few days or hours from transmission. SKY Advertising Sales co-ordinators will monitor and manage your campaign to meet your objectives.